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Title: Moral Strategy of Merck

Essay Details

Subject: Business
Author: David S
Date: July 4, 2013
Level: University
Grade: A
Length: 5 / 1273
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

from a public relations nightmare? Finally would this action reduce financial impacts? The lose of a drug from a sales portfolio early in its lifespan is very bad in the pharmaceutical industry. Recalling an immature product voluntarily is almost unheard of. It takes a number of years to recover the investment made in research and development of a drug; Vioxx had not paid its bills yet...

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Recalling an immature product voluntarily is almost unheard of. It takes a number of years to recover the investment made in research and development of a drug; Vioxx had not paid its bills yet. By comparison even today competing pharmaceutical companies have left their own versions of Vioxx on the market...

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