Title: Montecito State College - Division of Extension Studies

Essay Details

Subject: Business
Author:
Date: March 9, 2017
Level: University
Grade: A
Length: 17 / 5091
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The division has been experiencing declining enrollment over the past few years and its dean has been charged with improving the division’s enrollment. Findings Based on our analysis, the following key factors were recognized: • Based on the SWOT analyses, the most flagrant area of opportunity for the college is related to its inefficient marketing plan...

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It was also discovered that there are no satellite campus located within Wendell and Santa Rosa counties. These deficiencies create great opportunities to grow the division. • The courses offered at through the Continuing education and Extension Studies fall into the late growth stage of the Product Life Cycle with the courses qualifying as a either a Cash Cow (Montecito Main Campus), Question Mark (North Sherman and Sherman City), and Dogs (Puget and San Lucas) on the BCG Growth-Share Matrix...

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