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Title: Moet Hennessy

Essay Details

Subject: Business
Author: Michelle S
Date: June 14, 2013
Level: University
Grade: A
Length: 6 / 1542
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

In 1969 it ventured into the perfume market by acquiring 70% shares of Dior from the Boussac group. The acquisition was in line with Moet et Chardon trying to maximize Dior’s financial, luxury brand image and international sales distribution position. On the other hand, Hennessy was the leader in cognac by the virtue of the quality of its products...

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The acquisition was in line with Moet et Chardon trying to maximize Dior’s financial, luxury brand image and international sales distribution position. On the other hand, Hennessy was the leader in cognac by the virtue of the quality of its products. However the company was interested in a merger with a public company because of the older retiring generation owners of the company...

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