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Title: Mobile Phone Services Advertising and the New Media Consumer/Producer

Essay Details

Subject: Business
Author: Judy H
Date: July 12, 2014
Level: University
Grade: A
Length: 2 / 481
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

It also highlights the international significance of the mobile phone as an immensely popular new media platform. Also Two case studies of recent successful advertising campaigns for mobile services are used as exemplars of the ways in which advertisers and agencies can actively seek out and make use of consumer creative input within an active campaign Key Issues ? How new media will impact on advertising? ? Understanding the closing gap between new media consumers and new media producers...

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Mobile works best when it's used to pull, not push. 2. Communication must be relevant, offering functional benefits, news or entertainment appropriate to the target. 3. Word of Mouth and positive PR can boost the impact of a campaign well beyond its direct investment.

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