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Strategic planning is a formal planning in most organizations (). The word strategic comes from its lower base strategy which means planning and directing the whole operation of campaigns. The company gains a competitive edge in the market. According to the strategy hierarchy, Virgin Atlantic is a SBU (Strategic Business Unit). At the launch of virgin Atlantic, many new ideas were such as, the personal video screens, reclining seats, hairstylists, aroma therapists etc ().Virgin fuel is a very important discovery. Unlike the other fuels, virgin’s fuel doesn’t consist of CO2 and other pollutants ()...
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