|Date:||September 17, 2015|
|Length:||3 / 719|
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in relation to your competitors).
* Location of your business.
* Poor quality goods or services.
* Damaged reputation.
In SWOT, opportunities and threats are external factors. For example: An opportunity could be:
* A developing market such as the Internet.
* Mergers, joint ventures or strategic alliances...
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Do not rely on SWOT too much. Two people rarely come-up with the same final version of SWOT. TOWS analysis is extremely similar. It simply looks at the negative factors first in order to turn them into positive factors. So use SWOT as guide and not a prescription.
Simple rules for successful SWOT analysis...
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