Title: mismanagement of customer loyalty
|Date:||December 11, 2015|
|Length:||20 / 5732|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
After running the scheme for five years, the company was able to determine the profitability of each of its accounts over time. Executives were curious to see just what payoff they were getting from their $2 million annual investment in customer loyalty.
The answer took them by surprise. About half of those customers who made regular purchases for at least two years-- and were therefore designated as "loyal"-- barely generated a profit...
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About half of those customers who made regular purchases for at least two years-- and were therefore designated as "loyal"-- barely generated a profit. Conversely, about half of the most profitable customers were blow-ins, buying a great deal of high-margin products in a short time before completely disappearing...
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Common topics in this essay:
- Airtel-Winning Customers Through Loyalty Program"
- Article Summary-The Mismanagement of Customer Loyalty
- Customer Loyalty
- mismanagement of customer loyalty
- Research Proposal. Affecting Customers Loyalty.
- The affects of customer Loyalty
- CSR on loyalty
- The Path Of Loyalty
- The role of loyalty programs in behavioral and affective loyalty
- Loyalty Of Employee
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