Title: Mini BMW

Essay Details

Subject: Business
Author: Thelma M
Date: February 13, 2016
Level: University
Grade: A
Length: 6 / 1627
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

With the sector being dominated by some of the mass-market players, such as Renault, Volkswagen, Nissan, Peugeot, Ford and Toyota, but also featuring some of the luxury brands such as the Mercedes A-Class and the Audi A2, competition for the Mini was expected to be particularly tough from the outset...

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A younger group, aged about 25-35, was expected to buy the Mini as their primary car and was expected to choose the car in preference to a similarly priced Toyota, Volkswagen, Renault or Smart car. Older buyers, in their forties, with grown-up children and with an urge for some youthful motoring fun were expected to buy it as their second or third car...

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