Title: Microsoft vs. Netscape

Essay Details

Subject: Business
Author: Albert B
Date: May 18, 2014
Level: University
Grade: A
Length: 4 / 947
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Bill Gates put 2,000 of his best programmers to create a browser of his own: The Explorer. The battle of the browsers officially started; Microsoft's share of the browser market increased from 2.9 percent at the end of 1995 to more than 40 percent by the end of 1997, while Netscape's market share fell to 54 percent...

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However, Gates dismissed the Internet and Netscape as unimportant, saying that they would have no impact on him. He quickly found out how wrong he was and how these new threats in the environment were going to affect his business, and he managed to find the way for converting this threat into an opportunity...

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