Title: Microsoft overturned gaming Conventions

Essay Details

Subject: Business
Author: Benito C
Date: March 3, 2015
Level: University
Grade: A
Length: 1 / 287
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Use viral marketing to support the exclusivity of the console to "keen-eyed consumers" and hardcore gamers. (News.com, 2007) 4. Bring gaming out of the "gaming ghetto" and into the "new world of HDTV." (News.com, 2007) In the past Microsoft has marketed through traditional measures, using E3 as a major promotional tool just as other competitors have...

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The "I love bees" and Ourcolony.net of Microsoft's viral marketing strategy has also been effective in the past. However, in an attempt to take the Number #1 slot in the gaming industry, Microsoft is using more than just traditional and viral marketing. Microsoft is talking directly to potential consumers, reducing the "classic five-year game console cycle," and attempting to build a frenzy of support through consumer involvement...

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