Title: Michael Jordon and Cuba Gooding Jr. as Spokesmen for Hanes campaign

Essay Details

Subject: Business
Author: David G
Date: December 14, 2011
Level: University
Grade: A
Length: 3 / 613
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

He is equated to the Babe Ruth of basketball, he also played baseball for a short stint, and that champion image carries across to movies he has done. Michael has been portrayed in several movies as the hero and savior, a role model if you will. Consumers know the Hanes brand really well and the idea of using celebrities consumers may not expect to see endorsing Hanes is meant to convey that the Hanes name can be found on apparel that is more stylish, colorful and comfortable than they may expect...

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For example, in one commercial (three altogether which have the same transfer concept) Cuba receives ComfortSoft waistband underwear in a gift basket from Michael. Cuba puts on the underwear and runs out to tell Michael how much he enjoys them. As he exist the dressing room he sees Michael signing autographs and yells out "I'm wearing your underwear!" Michael looks shocked while an embarrassed Cuba looks at Michael and the stunned fans...

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