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Title: messages that stick

Essay Details

Subject: Business
Author: Herbert O
Date: November 17, 2015
Level: University
Grade: A
Length: 6 / 1540
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Urban legends have been stuck in peoples' minds and have persisted over decades, spanning over cultural boundaries. For instance, the story of the dead girl who appears on a dark eerie roadside is known almost world over, yet in different situations. In the American version, the man who finds the girl is in a car...

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In the European version, the car is replaced by a carriage. Whereas in the Chinese version, the mode of transport is believed to be a horse. The professor explains that urban legends succeed even though they lack many advantages that organizational messages have. They do not have support from top management...

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