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Title: Merton Industries

Essay Details

Subject: Business
Author: Michelle G
Date: August 8, 2014
Level: University
Grade: A
Length: 2 / 329
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The number of U.S. carpet and rug manufacturers has dropped greatly due to changes in consumer preference and foreign competition. The type of retailers and the retailer purchasing strategies have changed drastically also. Currently, Merton Industries, a small carpet and rug manufacturer has had to face these changes in a re-evaluation of their distribution process...

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They have given Suzanne Goldman, special assistant to the president of the company, the task of assessing their current distribution system. They currently use 7 wholesalers to distribute to their 4,000 retailers; however, they are now evaluating the possibility of cutting out the wholesalers (who get a cut of about 6% of sales) and setting up their own distribution channels in the form of 5-7 warehouses with sales teams working out of each site...

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