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This includes identifying good manufacturers and allocating the right kind of order to the right manufacturing unit.)
· Costing
· Deciding the product mix (Product Mix refers to the number of items/ product categories like footwear, their styles, brands, sizes etc that have to be launched… another example in the case of garments could be a decision regarding the following: formals or casuals women’ swear/ men’ swear/ Kid’ swear, Tops, bottoms, dresses, suits etc.
· Planning Width and Depth of Product assortment (Also known as Merchandising mix)
o Width is the total number of brands in the store for a particular style (sports shoes)
o Depth is the number of colors and sizes available in each brand...
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