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This new marketing campaign is aiming to increase the membership by the end of the coming year. To start with we are aiming to do that by 25% taking the total membership to 10,000 members. The campaign is aimed at people with children aged 12 ? 18 years of age, as it is realised that this age group, teenagers and young adults, are most at risk from allergy attacks and they need the most support. It is also believed that it is unlikely they would be willing or keen to join the campaign themselves, so it is felt the best idea would be to focus on their parents. The aim is to see a more varied membership with more people joining who suffer from other allergies other than peanut...
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