Title: Meet Your Next Customer
Essay Details
| Subject: | Business |
| Author: | Rafael C |
| Date: | April 15, 2014 |
| Level: | University |
| Grade: | A |
| Length: | 3 / 867 |
| No of views: | 0 |
| Essay rating: | good 0, average 0, bad 0 (total score: 0) |
Essay text:
This consumer-driven, global economy ? the "trading up" phenomenon - was created and is driven by social and economic demand factors below.
Consumer Income - what consumers CAN buy:
? Increased discretionary income has influenced what consumers can buy.
? Increased number of women working outside the home increases total household income
? A rise in numbers of affluent households...
Showed first 250 characters
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Consumers of New Luxury goods embrace entrepreneurship and specialty items.
? Companies must have high performance - stay ahead of the growth of substitutes by supporting resources for research and development for new, improved products and updates.
? Companies must gain and retain consumer loyalty - understanding their customer's motivation and behavior to provide real value to the 4 Ps of marketing...
Showed next 250 characters
Total price: $10.00 |
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