Title: Meet Your Next Customer
|Date:||April 15, 2014|
|Length:||3 / 867|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
This consumer-driven, global economy ? the "trading up" phenomenon - was created and is driven by social and economic demand factors below.
Consumer Income - what consumers CAN buy:
? Increased discretionary income has influenced what consumers can buy.
? Increased number of women working outside the home increases total household income
? A rise in numbers of affluent households...
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Consumers of New Luxury goods embrace entrepreneurship and specialty items.
? Companies must have high performance - stay ahead of the growth of substitutes by supporting resources for research and development for new, improved products and updates.
? Companies must gain and retain consumer loyalty - understanding their customer's motivation and behavior to provide real value to the 4 Ps of marketing...
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