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Title: Meet Your Next Customer

Essay Details

Subject: Business
Author: Rafael C
Date: April 15, 2014
Level: University
Grade: A
Length: 3 / 867
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

This consumer-driven, global economy ? the "trading up" phenomenon - was created and is driven by social and economic demand factors below. Consumer Income - what consumers CAN buy: ? Increased discretionary income has influenced what consumers can buy. ? Increased number of women working outside the home increases total household income ? A rise in numbers of affluent households...

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Consumers of New Luxury goods embrace entrepreneurship and specialty items. ? Companies must have high performance - stay ahead of the growth of substitutes by supporting resources for research and development for new, improved products and updates. ? Companies must gain and retain consumer loyalty - understanding their customer's motivation and behavior to provide real value to the 4 Ps of marketing...

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