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Title: Media planl?gning examen 2006

Essay Details

Subject: Business
Author: Dennis S
Date: October 28, 2014
Level: University
Grade: A
Length: 7 / 1830
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

efter de 30 reklamespots, er: Bruttod?kningen: Ac.TRP= 147,7 Nettod?kningen: 55,7% Gennemsnitlig frekvens: 147,7/ 55,7 = 2,6 4) Det gennemsnitlige antal eksponeringer blandt alle personer i malgruppen for den samlede kampagne: 147,7/100= 1,48 5) Antal personer som er blevet eksponeret mindst en gang pa baggrund af kampagnen: (55,7 x 3...

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En simpel grundt til dette er at de l?gger til grund for det er hele samfundets fremtid. Overv?gt forsaget af usunde varer, forer i l?ngden til et samfundsm?ssigt problem, og netop derfor bor der l?gges v?gt pa at born i en tidlig alder v?nner sig til at indtage sundere drikkevarer. Dette er faktisk et problem der har v?ret pa dagsordenen i folketinget, sporgsmalet har v?ret om der skulle oges tilskud til skolemad...

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