Title: Mecca Cola

Essay Details

Subject: Business
Author: Edna L
Date: February 24, 2016
Level:
Grade: A
Length: 5 / 1246
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

At some level it looks ironic that an anti-American movement takes form in the very byproduct of American culture; however, this is also saying that not all about America is bad. It's not the culture that is being fought, but rather the politics. And Mecca-Cola fights by trying to provide conscience to its consumers, to provide meaning in consumerism ("buvez engage")...

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Entry consumers are primarily Muslims, with the product first being distributed in "small ethnic shops in Muslim areas". While Mecca-Cola may continue to appeal to Muslim consumers, its policy to give profits for charity may appeal to other "engaged consumers". By positioning itself as the non-American alternative of a cola, Mecca-Cola directly challenged Coca-Cola and Pepsi as the "American products"...

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