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Title: Measurement Scales in Marketing Research

Essay Details

Subject: Business
Author: Virginia Y
Date: September 15, 2016
Level: University
Grade: A
Length: 4 / 1138
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Sometimes, especially in qualitative research with small samples, this value can be a word or symbol. For example, the interviewers could assign the word yes or positive to the symbol “+” to indicate that a respondent liked a product, flavor, or company. For a computer to prepare summary statistics or conduct a statistically analysis, each measurement of the sample population must be assigned a number...

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For a computer to prepare summary statistics or conduct a statistically analysis, each measurement of the sample population must be assigned a number. There are four categories which numbers are generally grouped. In increasing order of sophistication, they are (1) nominal numbers, (2) ordinal numbers, (3) intervally-scaled numbers, and (4) ratio-scaled numbers...

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