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Title: Mcdonalds Product Mix

Essay Details

Subject: Business
Author:
Date: November 25, 2015
Level: University
Grade: A
Length: 7 / 1916
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

There were three segments in which the response can be divided: 1. Below 23 2. 23 – 28 3. Above 28 The pie chart below shows the breakup of respondents on the basis of their age group. [pic] Around 78% of the respondents who took this survey were in the age group of 23-28. Most of these people from this age group were either students or working people with lesser social obligations...

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Most of these people from this age group were either students or working people with lesser social obligations. There were very few respondents in the 18-22 age group, who are mainly students, and even fewer respondents from the above 28 years age group who represent the working class. Importance of various parameters in fast food restaurants We asked respondents to judge McDonalds on the parameters taste of food, speed of service, cleanliness, ambiance and value for money, as to which is the most important one...

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