Title: Mcdonalds In India

Essay Details

Subject: Business
Author: Cynthia P
Date: November 27, 2015
Level: University
Grade: B
Length: 6 / 1781
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

They seemed to have hit the right points, from playing it safe, investing their time doing marketing research, to find the best places to put a restaurant and finding out what it is that people in India like to eat. This is what has separated McDonald’s from the rest of the western restaurants which tried to take the easy approach, just jump right into the country blind folded, and hope for the best...

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Instead of a Big Mac at any restaurant, they offer Mutton Burgers, which is typically a substitute for beef in the culture of India. It may seem silly for McDonald’s to be taking away the burger for which is became famous, but in such a multinational company, they had to do what was best for business...

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