McDonalds Case Analysis
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Title: McDonalds Case Analysis

Essay Details:

Subject: Business
Author: Ricky C
Date: May 3, 2014
Level: University
Grade: B
Length: 5 / 1403

Essay text:

In 1965 McDonald’s went public and was later, in 1985 added to the Dow Jones Industrial Average. (www.mcdonalds.com) The company has gone through quite a few changes with its changing CEO’s over the years, but the company seems to be on track with CEO Jim Skinner, named in 2004. Skinner was named the new CEO just in time to clean up after McDonald’s first ever quarterly loss. He succeeded by showing that McDonald’s revenue had climbed 11% during 2006 and net profits had climbed 36%. (Dess, Case 40 Pg. 1) SWOT ANALYSIS: STRENGTHS: Jim Skinner had to clean up a big mess after the 2003 slump, and did so by coming up with a strategy to turn everything around...

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