Title: Mcdonalds Caase Study

Essay Details

Subject: Business
Author:
Date: February 22, 2013
Level: University
Grade: A
Length: 6 / 1747
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Essay text:

Not more than 5 lines each. Task One • Give a brief introduction of McDonalds - Not more than 5 lines. o Globalization of McDonalds – Discuss in detail • Give a brief introduction of Starbucks - Not more than 5 lines. o Globalization of Starbucks – Discuss in detail Task Two Compare the globalization approaches of Starbucks & McDonalds The parameters to be used for this comparison are: • Cultural Environment • Economic Environment • Political & Legal Environment • Any other parameters Task Three Situational Analysis McDonald's is planning to capitalize on the public's willingness to pay $4 for a cup of coffee by hiring baristas and dropping espresso machines in 14,000 of their fast-food outlets...

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Meanwhile, Starbucks, with business lagging, is fighting back with an "if you can't beat 'em, join 'em" strategy, by offering heated breakfast sandwiches and adding drive-thru windows to some of their locations. These two chains as polar opposites — one designed as a sophisticated faux living room where customers could get a decent coffee drink and read their newspapers; the other, a riot of plastic-and-vinyl booths and bright fluorescent lighting where meals are counted in billions served...

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