Title: Mcdonalds Caase Study
|Date:||February 22, 2013|
|Length:||6 / 1747|
|No of views:||0|
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Not more than 5 lines each.
• Give a brief introduction of McDonalds - Not more than 5 lines.
o Globalization of McDonalds – Discuss in detail
• Give a brief introduction of Starbucks - Not more than 5 lines.
o Globalization of Starbucks – Discuss in detail
Compare the globalization approaches of Starbucks & McDonalds The parameters to be used for this comparison are:
• Cultural Environment
• Economic Environment
• Political & Legal Environment
• Any other parameters
McDonald's is planning to capitalize on the public's willingness to pay $4 for a cup of coffee by hiring baristas and dropping espresso machines in 14,000 of their fast-food outlets...
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Meanwhile, Starbucks, with business lagging, is fighting back with an "if you can't beat 'em, join 'em" strategy, by offering heated breakfast sandwiches and adding drive-thru windows to some of their locations.
These two chains as polar opposites — one designed as a sophisticated faux living room where customers could get a decent coffee drink and read their newspapers; the other, a riot of plastic-and-vinyl booths and bright fluorescent lighting where meals are counted in billions served...
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