Title: McDonalds and Co-Branding

Essay Details

Subject: Business
Author: Flora C
Date: December 2, 2016
Level: University
Grade: A
Length: 9 / 2633
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

In 2007, the world's biggest burger chain recorded its best sales in 10 years, leaving its UK balance sheet looking even healthier than in its homeland. More than 88 million visits were made to McDonald's UK branches in December 2007, up nearly 10 million year on year, and an additional, 320,000 customers visited its 1200 high street restaurants and drive–thru’s...

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More than 88 million visits were made to McDonald's UK branches in December 2007, up nearly 10 million year on year, and an additional, 320,000 customers visited its 1200 high street restaurants and drive–thru’s. (Jill McDonald senior vice-president and chief marketing officer of McDonalds) According to an annual survey by BusinessWeek and Interbrand McDonald's recently came 7th in the 100 world's most valuable brands up one place from 2006 and has had a positive change in brand value of 7%...

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