Title: McDonalds

Essay Details

Subject: Business
Author: Jennifer B
Date: January 11, 2011
Level: University
Grade: A
Length: 5 / 1349
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

As this on-the-go lifestyle continues, the "fast food" industry has a great opportunity to continue increasing its business with these particular consumers (Coulter). * Overall money spent on fast food is continuing to increase: In 1970, Americans alone spent over $6 million on fast food alone. This number has been rapidly increasing over the years to last year's total of over $100 million spent on fast food...

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This number has been rapidly increasing over the years to last year's total of over $100 million spent on fast food. The industry is continuing to see support of consumers in an increasing pattern (http://www.mcspotlight.org/media/press/rollingstone1.html). Industry/Competition Threats * New competition from venues offering "healthier choices" for a quick meal: As consumers are looking for these healthier choices for their quick lunch or dinner, the typical "fast food" industry is seeing more and more competition from venues that previously were not a threat...

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