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They then started up a roadside restaurant, selling twenty-five menu items, that were mostly barbecue. Eight years after the McDonald's restaurant opened, they closed down the restaurant for about seven months to revamp their whole way of doing business. The traditional carhops were fired, the menu items changed drastically, and in 1948, the "Speedee Service System" was introduced.
The menu now consisted of hamburgers at 15 cents each, french fries, and milkshakes. The price of hamburgers at McDonald's were half that of what they were at other diners, plus they were made fast, and sold fast with the assembly line efficiency of the Speedee Service System...
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