|Date:||July 16, 2013|
|Length:||8 / 2150|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
McDonalds is known to be both service and product industry. As a service provider, unlike other fast food restaurants, McDonald’s treats its customers appropriately, as if they are in a regular restaurant. In terms of product, it offers its customers a big variety of fast and tasty food for affordable price...
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This report will further analyze McDonalds marketing mix, also known as 4 P’s - product, price, place, promotion (Kotler et al, 2005).
Source :( thetimes 2005).
2. History of McDonald’s in Greece
First McDonald’s restaurant in Greece was open in 1991 in Athens in Syntagma Square. Today McDonald’s holds 48 restaurants in Greece, 37 from which are franchised and 11 are owned directly by the company...
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