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Title: McDonald's: Serving fast food around the world

Essay Details

Subject: Business
Author: Edith S
Date: January 14, 2016
Level: University
Grade: A
Length: 3 / 710
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The Eastern countries were not introduced to fast food. Fast food had barely touched many cultures then. Hence, McDonald's saw fast food as an attractive business in the far eastern countries. 3. They are in family-oriented business and there was no other chain with similar services in fast food who were offering services to the entire family in Europe...

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In fact, McDonald's saw a great opportunity by way of selling products for children in Europe where children were not welcomed in restaurants. 4. The taste for Fast food, especially American style, is growing more rapidly in other places than in US. This is an immense opportunity for expansion for McDonald's outside the US...

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