Title: McDonald's in Russia

Essay Details

Subject: Business
Author: Robert N
Date: September 11, 2014
Level: University
Grade: A
Length: 2 / 571
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

One of first firms interested in the Soviet market was McDonald's. The negotiations took a long period and finally in April 1988 the agreement was reached, creating the largest joint venture ever made between a food company and the Soviet Union. Thanks to this cooperation, USSR gained the access to the newest technologies...

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Thanks to this cooperation, USSR gained the access to the newest technologies. Right from the beginning, the key points of McDonald's were providing the new culture of the service to the country: cleanness, very fast and polite customer servicing. A huge amount of the specialists from such countries like USA, Canada, Netherlands, and Germany supported the creation of the first fast food restaurant in the USSR...

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