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Title: McDonald's in China

Essay Details

Subject: Business
Author:
Date: August 14, 2015
Level: University
Grade: A
Length: 10 / 2899
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Branding should be designed to strategically enhance the identity of a product through the use of unique brand names, symbols and other distinctive measures. According to the McDonald's Corporate Homepage, McDonald's has paid dividends on common stock for 29 consecutive years through 2004 and has increased the dividend amounts a least once every year and the chance of insolvency is highly unlikely, given the amount of contracted cash flow the company has with franchisees...

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McDonald's has achieved domestic and international success and has used internationalization and globalization to create competitive advantages. This paper will look at McDonald's growth and expansion strategy in China. McDonald's dates its founding to the opening of CEO Ray Kroc's first franchised restaurant in 1955...

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