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Title: McDonald's Case Study

Essay Details

Subject: Business
Author: Sam H
Date: November 20, 2015
Level: University
Grade: A
Length: 5 / 1390
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Today, McDonald's operates more than 30,000 restaurants in over 100 countries and have one of the world's most widely known brand names. McDonald's sales hit $57 billion company-wide and over $25 billion in the United States in 2006 (S&P). The main target customer for McDonald's includes parents with young children, young children, business customers, and teenagers...

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Perhaps the most obvious marketing for McDonald's is its' marketing towards children and the parents of young children. Ronald McDonald was first introduced in 1963 and marked the beginning of their focus on young children as a critical part of their ongoing business. Parents like to visit McDonald's because it is a treat for the kids, and the kids enjoy the cartoon like atmosphere...

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