Title: McDonald's

Essay Details

Subject: Business
Author:
Date: November 26, 2013
Level: University
Grade: A
Length: 5 / 1233
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Essay text:

McDonald's is now the largest and best-known fast-food retailer in the market. There are more than 30,000 restaurants in 119 countries on five continents, some of which are operated by the company, and some by franchisees. The restaurant chain plans to expand their leadership position in the fast food market through convenience, superior value and excellent operations...

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In 2004, the company implemented their "Plan to Win" campaign that has provided the McDonald's system the focus it needs to become the customers' favorite place and way to eat. According to CEO Jim Skinner, the plan concentrates on the "five key drivers of the fast food business: people, product, place, price and promotion...

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