Title: McBride Financial - Marketing Plan

Essay Details

Subject: Business
Author: Cary S
Date: October 27, 2016
Grade: B
Length: 4 / 1030
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

However, in order for them to do this they will need to have a sufficient Marketing Plan in place. The company plans on achieving financial break-even within six months of commencing their operations and becoming profitable within one year of operating. They, also, plan on leveraging technology to minimize costs and maximize efficiencies for their customers and the business by applying for and obtaining mortgages (Apollo Group, Inc...

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The company plans on supplying their customers with the most efficient and effective processing of mortgage applications from inception to closing. Since McBride is just starting out, the best plan would be to research what types of customers they can attain and what those customers want and need. This will challenge the company to put the consumer at the core of its' plans and to keep the plans and tactics fresh (Stengel, 2005)...

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