Title: Mc Donald's In Moscow
|Date:||December 26, 2015|
|Length:||2 / 520|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
This has to be an unbelievable market for us.” In the beginning, he did not know how right he would be.
With domestic sales decreasing because of a change in America’s eating habits, by 1991 soaring sales from its 2,600 foreign units were the only thing boosting Mc Donald’s net income. When Mc Donald’s finally opened a restaurant in Moscow 1990, it was more than a fulfillment of Cohon’s dream; it was an act of necessity for the stagnating chain...
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When Mc Donald’s finally opened a restaurant in Moscow 1990, it was more than a fulfillment of Cohon’s dream; it was an act of necessity for the stagnating chain. There was only one problem: Russia was unlike any foreign country where Mc Donald’s had outlets. So Cohon had to write the marketing rules from scratch...
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