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Title: Mc donald case analysis

Essay Details

Subject: Business
Author: Pauline C
Date: September 18, 2012
Level: University
Grade: A
Length: 35 / 10351
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The brothers realized that hamburgers comprised of 80 percent of their sales and closed their doors to re-evaluate their business model. The same year, in 1948 the model was about affordable dining for family who wanted to eat out. The "Speedy Service System" was also implemented that included an assembly line of sorts, a nine-item menu, and an all male staff...

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The operations were proven successful in 1952 ad the first franchise was sold to Neil Fox who opened a restaurant in Phoenix, Arizona and created the well-known golden arches of McDonalds. Fox had huge success with the store and the brothers were reluctant at first to begin a national franchise system, but soon realized that too many copycats were creeping up and they needed an advantage and a head start...

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