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Essay Details:
Essay text:
Chairman Aaron Weiss has asked your team to conduct research in several key areas to generate innovative ideas on how to maintain Z-Wing's leading edge.
Topic A: Product Development
Response to Topic A:
"Product Development is a marketing strategy of selling new products to existing marketa?? (Kerin-Hartley-Berkowitz-Rodelius, 2006. Chap. 2. Pg.40). To create of long term customer purchasing relationship and have good customer relationship management to retain customers depends upon continually aligning products to customer's needs, fulfilling customer's expectations, building or sustaining trust, and facilitating satisfaction...
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