Title: Mba

Essay Details

Subject: Business
Author: Dorothy P
Date: November 2, 2013
Level: University
Grade: A
Length: 6 / 1567
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The fact that the product is customized to the requirements of each customer is unique and very good selling point as all customers are different in their needs and wants and being able to change with their needs presents a very good selling point. • Promotion and distribution being direct makes them very competitive as they save on middlemen expenses / profits...

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This also results in the customers always getting the right answers about the product. • Good promotional / marketing vision of employing sales staff from direct selling industries and then providing them intensive training makes their sales staff more competent. • Co founder’s background (electronic engineers with 20 years experience in the design of electronic alarm systems prior to the company being founded) makes it easy for Defender to make changes and have them implemented if warranted based on customer wants and needs...

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