Maytag's Marketing Strategy Plan
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Title: Maytag's Marketing Strategy Plan

Essay Details:

Subject: Business
Author: Chad K
Date: April 25, 2015
Level: University
Grade: A
Length: 13 / 3795

Essay text:

In 2004, another veteran character actor, Hardy Rawls, took on that job. Although Maytag's basic positioning has been consistent over many years, marketing managers at Maytag are constantly developing new marketing strategies. So let's take a closer look at what they did in one innovative strategy-planning process that resulted in profitable growth for Maytage by offering target customers superior value (www.maytag.com). In 1907, Maytag introduced its first washing machine. Called the Pastime, the washer was made of water-resistant wood (boy, how times have changed). And by 1919 the company manufactured the first power washer...

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