Title: Mattel’s Case: Strategic Case 3

Essay Details

Subject: Business
Author: David Y
Date: March 7, 2015
Level: University
Grade: A
Length: 2 / 433
No of views: 0
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Essay text:

To attract collectors, Mattel introduced Hot Wheels Highway 35 World Race. Internationally, Barbie is the most popular Mattel product. The traditional Barbie worldwide received negatively in certain regions for its appearance and lack of creativity needed while playing with the toy. In contrast to a few regions protest of Barbie, the toy is the most recognized product worldwide for Mattel...

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In contrast to a few regions protest of Barbie, the toy is the most recognized product worldwide for Mattel. Hot Wheels are also a strong brand internationally. Mattel has set an aggressive goal to increase sales by 50 % internationally. In 2002, Mattel reported 34% of sales were international, suggesting the global marketplace has accepted most of their products with just a few exceptions in certain regions...

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