Title: Mattel’s Case: Strategic Case 3

Essay Details

Subject: Business
Author: David Y
Date: March 7, 2015
Level: University
Grade: A
Length: 2 / 433
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

To attract collectors, Mattel introduced Hot Wheels Highway 35 World Race. Internationally, Barbie is the most popular Mattel product. The traditional Barbie worldwide received negatively in certain regions for its appearance and lack of creativity needed while playing with the toy. In contrast to a few regions protest of Barbie, the toy is the most recognized product worldwide for Mattel...

Showed first 250 characters

Do you need an essay?

Here are the options you can choose from:

  • Order plagiarism free custom written essay
  • All essays are written from scratch by professional writers according to your instructions and delivered to your email on time
  • Prices start from $12.99/page

Do you need many essays?

FULL access to essays database

  • This option gives you the immediate access to all 184 988 essays
  • You get access to all the essays and can view as many of them as you like for as little as $28.95/month

In contrast to a few regions protest of Barbie, the toy is the most recognized product worldwide for Mattel. Hot Wheels are also a strong brand internationally. Mattel has set an aggressive goal to increase sales by 50 % internationally. In 2002, Mattel reported 34% of sales were international, suggesting the global marketplace has accepted most of their products with just a few exceptions in certain regions...

Showed next 250 characters

If you cannot find any suitable paper on our site, which happens very rarely, you can always order custom written paper which will be written from scratch by our professional writers and deliver to you on requested time.
  • Your research paper is written by certified writers
  • Your requirements and targets are always met
  • You are able to control the progress of your writing assignment
  • You get a chance to become an excellent student!

Total price: $10.00

 

Common topics in this essay:

Comments

Similar Essays:

Your education is your way to success!

Celebrate National Learning and
Development Month with Us!

Catch your 18% Discount
and Become a Successful Student!
*Limited Time Only