Title: Mattel Corporation and Emotional Intelligence

Essay Details

Subject: Business
Author: Joanne C
Date: October 23, 2014
Level: University
Grade: A
Length: 2 / 503
No of views: 0
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Essay text:

Eckert, 2001). By 2005, however, the company was in excellent financial shape, with sales of $5.2 billion and a net income of $417 million (Gina Ruiz, 2006). What accounted for this dramatic turn around? The shrewd use of emotional intelligence on the part of Robert Eckert and his staff is one key reason...

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The girls unit had Barbie. The boys unit had Hot Wheels. The infant and preschooler group had Fisher Price (Gina Ruiz, 2006). Each group had its own identity and culture. According to CEO Robert Eckert, "Employees within the silos knew what they were trying to accomplish, but they had no clue of where Mattel was headed as an organization"...

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