Title: Mathematical Modeling And Pharmaceutical Pricing: Analyses Used To

Essay Details

Subject: Business
Author: Barbra R
Date: January 25, 2012
Level: University
Grade: A
Length: 29 / 8440
No of views: 0
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In this paper we describe how firms are able to model the feasible range of future product prices when making in-licensing and developmental Go/No-Go decisions by considering payers’ use of the costeffectiveness method. We illustrate this analytic method with a simple deterministic example and then incorporate stochastic assumptions using both analytic and simulation methods...

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Using this strategic approach, firms may reduce product development and in-licensing risk. Keywords: pharmaceutical pricing, R&D investment decision-making, cost-effectiveness analysis, mathematical modeling 1. Introduction Developmental and in-licensing decision-making in the pharmaceutical, biotechnology, and medical device industries is fraught with uncertainty and complexity, arguably unparalleled in modern corporate experience...

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