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Run by Mr. Jawahar Singh and his son, Mr. Sukhvinder Singh, The Masala Art is the third restaurant managed by the duo, the other two being Tandoori Restaurant and Sitara Restaurant, both on Serangoon Road, Singapore. What makes Masala Art distinct from the mass of identical Indian Restaurants in the market is, its intricacies of the dishes and its incommensurable variety.
In this report, we highlight the various functions of Masala Art and also suggest a marketing strategy which would help leverage its brand value in the market. It goes without saying that Masala Art is all set to take the world by storm with its appealing & innovative creations that display a wide variety of dishes from all parts of India, from North to South and the East to West...
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