Mary Kay In Thailand
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Title: Mary Kay In Thailand

Essay Details:

Subject: Business
Author: Tressa B
Date: September 30, 2016
Level: University
Grade: B
Length: 21 / 6241

Essay text:

Market Analysis 21 1b. Market Accessibility Profile 22 2a. Product specific demand profile 26 2b. Sales and Delivery Profile 26 Executive Summary Entering the Thai market is a feasible venture for Mary Kay as the region is primed for the introduction of anti wrinkle and anti aging products. Thailand’s cosmetic industry in is among the fastest growing sectors in Asia. The total market size for this sector was estimated at 287.5 million USD in 1997. Stimulated by growth since the economic downturn in 1995, the region is very open to foreign investment. Skin care product sales were valued at $336 million USD in 2006, with a forecasted growth of 15-20%...

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