MARUTI A SUCCESS STORY
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Title: MARUTI A SUCCESS STORY

Essay Details:

Subject: English
Author: James M
Date: August 22, 2015
Level: University
Grade: A
Length: 4 / 1081

Essay text:

The de-licensing of auto industry in 1993, however, opened the gates to international automakers into the country with an idea to tap the large population base in India. During the next 10 years, the production achieved an all-time high record, and managed to cross the 500,000 mark in 1999. That was 'Stage I of Auto India Inc', as some players in the automotive industry have called it. It was the decade of establishing operations, brands, dealers, service networks and field teams. Year 2001 was fine-tuning for new models, for expansion, signaling the beginning of 'Stage II of Auto India Inc.' It saw a spate of new vehicle launches as well as controversies, financial troubles, mergers and shutdowns, both in India and worldwide...

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