Marshant Museum Alternatives Analysis
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Title: Marshant Museum Alternatives Analysis

Essay Details:

Subject: Business
Author:
Date: January 3, 2014
Level: University
Grade: A
Length: 2 / 371

Essay text:

A Total attendance in 2004 was 628,472. 45% if this was for special events = 284,865 There are 17,429 personal members and 205 corporate members. On a typical day, with only the permanent art display, 85% of visitors are non-members. 628,472 ? 284,865 = 343,607 (permanent art visitors) 343,607 X 0.85 = 292,065.95 (non-members) 292,066 X $1.00 = $292,066 * 50% of visitors will not be ok with the fee. * These numbers include all ages. Children under 12 are free, but it is unknown how many visitors are under 12. Alt. B Benefit costs of regular membership ($50) = $631,016 Total regular memberships in 2004 = 13,672 Revenue of regular memberships = $639,664 Revenue ? Costs = $8,648 *Don't know current number of student or senior visitors * Don't know current number of students or senior visitors that are already members Renewal Rates for Regular ($50) Level: 13,672 X 0...

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