Title: Markting Environment - Australian Grape Growing Industry

Essay Details

Subject: Business
Author: Paul G
Date: April 28, 2015
Level: University
Grade: A
Length: 9 / 2487
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The grapes are a highly perishable and seasonal agricultural product (www.winesa.asn.au). In 2006-7, of the 1.53 million tonnes of grapes produced in Australia, 1.4 million tonnes were crushed which is 93% of total grape production. The other 7% were sold to fruit wholesalers as table grapes and sultanas (abs...

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The other 7% were sold to fruit wholesalers as table grapes and sultanas (abs.gov.au). Hence this analysis will mainly focus on the impact of wine grapes. There are around 8,000 grape growing vineyards in Australia, approximately 80% are owned by private enterprise and 20% owned by wine producing organisations...

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