Title: marks and spencer

Essay Details

Subject: Business
Author: Samuel B
Date: December 29, 2016
Level: University
Grade: A
Length: 11 / 3277
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

However, the company does not maintain these advantages continuously. Indeed, it causes some disadvantages. The purpose of this report is to evaluate how M&S survives in the changeable market. Moreover, its concludes how macro- and micro-environment affect M&S to make its marketing plans and investigates the strengths, weaknesses, opportunities and threats of M&S...

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By analysing current business situation, M&S needs to revise its marketing segmentation, divide its products into different target markets, and serve consumers effectively. 1 INTRODUCTION M&S is an international company, which spreads through Europe, North America and Asia. It sales clothing, footwear, gifts, house appliances, and food (Marks & Spencer, 2002b)...

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