Title: Markets And Marketing
|Date:||June 21, 2015|
|Length:||8 / 2231|
|No of views:||0|
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This desire, known as “want” has been established since the beginning of life. (1)
To most psychologists, a need is a psychological feature that arouses an organism to action toward a goal and the reason for the action, giving purpose and direction to behavior. The most widely known academic model of needs was proposed by psychologist Abraham Maslow...
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The most widely known academic model of needs was proposed by psychologist Abraham Maslow. In his theory, he proposed that people have a hierarchy of psychological needs, whicvh range from security to self-actualization. (2)
In most business schools the classical marketing definition is “to connect costumers with products”...
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