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will also describe the organizational buyers and consumers of Toyota product or services and the factors that influence their purchasing decisions. A discussion of how these factors will impact Toyotas marketing strategy will also be included. Additionally, will analyze Toyotas current competitors and define the competitive landscape for Toyotas product or service.
Identify the segmentation criteria
“Market segmentation is the division of the total market into relatively homogeneous, but distinct segments. It is used to identify target audiences and strengthen a campaign's effectiveness in reaching selected segments...
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