Title: Marketing Warfare

Essay Details

Subject: Business
Author: Michele P
Date: November 4, 2011
Level: University
Grade: A
Length: 8 / 2197
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

It is argued that, in mature, low-growth markets, and when real GDP growth is negative or low, business operates as a zero-sum game. One person’s gain is possible only at another person’s expense. Success depends on battling competitors for market share and firm's goal should be to identify and profitably satisfy customer needs...

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Success depends on battling competitors for market share and firm's goal should be to identify and profitably satisfy customer needs. Ries and Trout have identified interesting and useful commonalities between military strategy and marketing strategy. As in military warfare, the appropriate marketing warfare strategy depends on the firm's position relative to its opponents...

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